Company News, Financial News

Unilever To Buy Paula’s Choice

A $2 billion price tag for the skin care company, according to industry sources.

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By: TOM BRANNA

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Unilever will acquire Paula's Choice for an estimated $2 billion. Unilever did not disclose a purchase price. Paula's Choice was founded in 1995 by Paula Begoun, author of “Don't Go to the Cosmetics Counter Without Me” and “The Complete Beauty Bible.” “We are thrilled that Paula’s Choice will join our Unilever Prestige family,” said Vasiliki Petrou, Unilever EVP and CEO Prestige. “Paula’s Choice is a true pioneer in the digital space for beau...

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